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Word of Mouth is the fastest growing media channel in the world. On this page you will see how you can integrate Word of Mouth Marketing into your own media mix.

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What is Buzzador?

Buzzador is a marketing channel that lets consumers share their own opinion about products or services.

Become a Buzzador

Try new products and services! Talk to your friends! Give feedback to the product or service provider! Become a Buzzador.

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Meet some of our Buzzadors


Being a Buzzador is inspiring! Meet some of our Buzzadors here and why they think it is so much fun!

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Best Friend
Best Friend
Buzzadors with cats got the chance to try a fresh and hygienic cat litter and cat food from Best Friend.  The BILANX assortment consists of seven varieties of cat food which are suited your cat depending on the cat's age and any...
Colour Catcher
Colour CatcherBy using the Colour Catcher sheet in the washing machine, you can mix together all colours and materials in the same wash.  The colours that are left behind are then sucked into the Colour catcher sheet instead of on your...
Elovena

ElovenaBuzzadors were given the opportunity to try Elovena - a small meal in a drink. Elovena is one of Finland's most well-known brands and is now being launched into the Swedish market.

 

Fonecta
Fonecta

The Buzzadors tried Fonecta Nyckel - a mobile phone service which enables you to always know who is calling.  The function is downloaded to your mobile and when you...

Ford
Ford FocusThe first to experience the new Ford Fiesta

Norwegian Buzzadors were the first to experience and test-drive the new Ford Fiesta.  The Ford Fiesta is a modern and fun car which can be equipped according to your...

Glade One Touch
Glade One TouchBuzzador did a campaign for Glade One Touch air freshener in both Sweden and Norway. The Buzzadors tested the product and were also given samples to hand out to their friends and acquaintances. Glade One Touch is available in Citrus...
If Insurance

IF

Are you properly insured?
If has launched a new insurance called Stor VillaHem. It contains considerably more...

MyDemand
Mydemand


MyDemand.se believe that most of us want to see adverts when we are thinking of buying a particular product; that we want information and...
Name it
Name itBuzzadors with children of a certain age got the chance to try the outfit from Name it by vsiting a Name it- store in their district. Name it is Bestsellers' brand for childrens clothing, for children between 0 to 12 years of age. In 2007, Name it...
Nbg 24

Nbg 24:7 – supplements that strengthen the immune system

Just in time for autumn's coughs and colds, we launched a campaign in Norway for nbg 24:7.  This is a dietary supplement that strengthens the immune system!  Nbg stands for Norwegian Beta-Glukan which is a natural substance...

Pedigree better by nature
pedigree


Dog-owning Buzzadors got to test Pedigree's Better by Nature product in the flavours Chicken, Rice and Vegetables and Beef, Rice and Vegetables.  In...
Seat Ibiza

SeatSwedish Buzzadors were some of the first to have the opportunity to experience the new Seat Ibiza.  The new Seat Ibiza is characterised by smart design, stylish craftmanship and a luxurious interior. During the campaign, the Buzzadors brought their...

Storytel
Storytel


Buzzadors got to try Storytel,  a service which makes it easier to listen to audio books on your mobile telephone.  By downloading...

Denivit
During the campaign, the Buzzadors and their friends got to try Denivit 2in1 Extreme White toothpaste for daily use which removes discolouring and stains on your teeth. Denivit 2in1 Extreme White gives you whiter teeth within 10 days, without any bleach.

denivit

Flux and Flux junior
flux
In this campaign Buzzadors and their families tried fluor-rinse products. One bottle for adults and one for the children (6-12 years). The Buzzador's family were to try flux and then buzz it to friends, recommending to 'flux' their teeth.

Zoega Zuprema

zuprema

During the campaign the Buzzadors offered friends a coffee experience they will never forget. The coffee Zuprema A Mano is a dark roast coffee with a long aftertaste and full body. A Mano is a coffee that even surprised the experienced coffee-lovers!


Findus Red chicken curry

findus

 

The Buzzadors got to experience easy cooking by making Red Chicken Curry, a ready meal by Findus. It has never been easier to serve a nutritious dinner for the whole family that quickly!


Orangina

oranginaOur Buzzadors were invited to try Orangina - the soda with pulp or the juice with gas as many call it. The Buzzadors invited their friends/colleagues to try the drink that is now available on the Swedish market. The first launch of the drink was in the 1930s...

BingoLive

bingoliveDuring the BingoLive campaign, the Buzzadors got to play the different bingo games from Svenska Spel and after the campaign share their thoughts and opinions. On BingoLive's home page you will find information about the different bingo games available as well...

HiPP Kids' Food
Buzzadors with kids aged 6-8 months got the chance to try HiPP Fruit Break, a light meal made from 100% ØKOLOGISK fruit, no added sugar. The Buzzadors also received testers to hand out to other parents at places such as the playground.
Fujifilm photo book

fujifotobok

Creativity flourished during Fujifilm's campaign with Buzzador. The Buzzadors got the chance to try their own photobook, choose between frames and background colours. Photo books is the latest news on the digital photography market.


Kronfågel chicken mince

kronfagel_fars

During Kronfågels campaign for chicken mince, Swedish Buzzadors got the chance to invite their friends home for dinner and the food is on Kronfågel. The Buzzadors received a chilled bag with chicken mince for nine people and a leaflet with...

Ellen

ellen

This campaign were aimed at Buzzadors who had uterine complaints or have had them in the past. They got to test the tampon 'Ellen probiotika' containing lactic acid bacterium during some menstrual periods to see if they could notice an effect. Ellen came in...

Wippies

wippies

During the campaign for Wippies, the Buzzadors got to try a wireless router for wireless surfing. The BUzzadors tested the product and evaluated it. Wippies is a network for people who share their internet connection with others.


LOVEFiLM

lovefilm
During the campaign, the Buzzadors got to try one of LOVEFiLM's movie package and test the service. The Buzzadors arranged for movienights and buzzed LOVEFiLM and their different movie packages with friends. LOVEFiLM currently has more than 17 000 film...

Idun's Selected

idunketchup
During the campaign, the Buzzadors and their friends tried Idun's Selected (Idun's Utvalgte) - a ketchup made of flavorful plum tomatoes, completely free from preservatives. The Buzzador was to compare the ketchup they had at home with Idun's Selected...

ACO- Cliniderm for men
Cliniderm for Men is a series of products from ACO designed for men and gentle on the skin. Male Buzzadors got the chance to try Facial Wash, After Shave Gel and Instant Moist Face Cream. The Buzzadors tried the products for some days, and then told their friends about the products and gave out testers of Instant Moist Face Cream.
Barilla PLUS

The Buzzadors were among the first people to try Barilla PLUS - a top quality complete meal. The Buzzadors invited their friends home for a healthy dinner. Included in the campaign was a receipt that complemented the pasta sauces that the Buzzadors had also received in the Buzzador package.


Bra Odds

braodds

During the Bra Odds campaign, the Buzzadors got the chance to influence the web page and enter a competition about making the best bets. BraOdds.com is a tool that helps you find the best odds on different events, anything from sports to TV soaps.
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Campbells Deli Soup

tomatsoppa

The Buzzadors received a package of Campbell Deli Soup - a lunch sized portion of ready soup. The assortment is available in four different flavors; tomato, 7 vegetables, sun-ripe vegetables and Jerusalem Artichoke. The Buzzador was to find suitable...

Chiquita Smoothie

smoothieIn this campaign, the Buzzadors received a package home full of Chiquita Smoothie, to try and later Buzz and share with friends. Chiquita's Just Fruit in a Bottle - are fresh smoothies purely made from fresh fruit.


Shell Master Card

citikort

The Buzzadors tried Shell MasterCard to evaluate it. Shell MasterCard gives the opportunity to lower your fuel expenses regardless of whether you tank diesel or gasoline. You always receive a 2 % discount at Shell, as well as 0,8 % discount on all other...

Kexchoklad Snacks Orange

kexchoklaapelsin2

Cloetta lanuched Kexchoklad Snacks Orange. Kexchoklad Snacks Orange are small square snacks of Kexchocklad with a mild taste of orange. The Buzzadors received a certain number of bags with the product to buzz to colleagues, friends and...

Falbygdens ost

falbygdensost

The Buzzadors got to invite home friends for cheeze tasting. The food was on Falbygdens ost, and the Buzzadors got to share out their newly retrieved knowledge about cheeze. Falbygdens cheezes are stored with care and accuracy and are very tasty...

Eniro-vem ringer!

vemringer

The Buzzadors got to try Vem Ringer (Who's Calling), a mobile phone service from Eniro 118 118. When somebody calls your phone, the program checks if the number is in your contact list, and if it isnt the software finds the name registered on the number...

GodEl

godel

The Buzzadors were to spread the message about GodEl and that they work with a number of charity organisations, for instance SOS - Children's Villages and Stockholm's City Mission.


Modifast bars

modifast

Female Buzzadors with interest in controlling their weight or loose weight had the chance to try Modifast Low GI bard. Mofifast bars are classified as meal substitutes, as two bars equals a full meal.


Minute Maid

minutemaid

During the campaign, the Buzzadors got the chance to try Minute Maid Fruit Plus - a juice available in two different flavours. The juices contain prebiotic fibers and antioxidants. The Buzzadors even received bottles of Minute Maid to  give out to...

Estrella Pop Delight

popdelight

The Buzzadors received a parcel filled with with Estrella Pop Delight - corn snacks containg just 9% fat. The snacks is popped - not fried and therefore contains less fat. Buzzadors buzzed the product in sintuations where they met friends, at parties...

Kelogg´s Special K

kellogs

During the campaign, the Buzzadors got the chance to invite friends over for brunch and their colleagues for a mini meal and then offer them Kellog's Special K Active containing 98% wholegrain. The product is marked with the keyhole (Swedish recognition of...

TV8-Ystad-Haparanda

buzzadorTV8

All our Swedish Buzzadors got the chance enter and create attention to the walk that Robert Achberg and Gert Fylking (TV hosts in Sweden) did to fight prostate cancer.


Ladbrokes

ladbrokes

Ladbrokes entered the world of horse racing betting by creating a new website for the Swedish horse racing betting market. The thought behind the new site was to give the Swedish consumer better odds when playing on horse races with established agencies...

Mjau

mjau

Cat-owning Buzzadors got the chance to try Mjau Partypaté and Mjau Pieces in Jelly, two new products from Mjau. The products arrived in exciting packages. The Buzzadors used situations when they would meet cat owning friends to buzz the product as well as sharing...

Gemelli Vit Fiber

gemelli

During the campaign, the Buzzadors were to invite their family and friends/work colleagues on the new Vit Fiberpasta (White Fibre Pasta) and ready pastasauce from Kungsörnen. The pasta is marked with the key whole (Swedish recognition of healthier food) ...

Läkerol Dark

lakeroldark

Licorice-loving Buzzadors got the chance to try Läkerol DARK - licorice for the epicure. They tested the three flavors and later buzzed it to their friends, talking about the taste, the new packaging and Läckerol in general. The Buzzadors also received...

Löfbergs Lila- Thanks for dinner & Coffee and Cake

lofbergskaffekaka

During the campaign, the Buzzadors invited friends home for coffee tasting. The coffee was on Löfbergs Lila. By trying both the varietes 'Coffee and Cak'e and 'Thanks for dinner' one oculd really taste the difference in the products.

Neutrogena Visibly Clear 2-in-1

neutrogena

During the campaign, the Buzzadors got to try Visibly Clear™ 2-in-1 Wash Mask. They received a kit with the product and testers and information leaflets to share out during buzzing with friends.


Lambi näsdukar

lambi

During the campaign, the Buzzadors got to try the new Lambi Coolmint. Coolmit has a fresh scent of mint from natural oils, incapsulated into small micro capsulas which are released when the cloth is used and gives a fresh scent of mint which freshens you up and...

Philips Nivea For Men Shaver

philipsnivea

Male Buzzadors got the chance to try Philips Nivea For Men Shaver – a further development of the traditional shaver.


Jogolino
nestlejogolino
Buzzadors with children age 10-12 months got the chance to try Jogolino from Nestlé. Jogolino is a tasty and exciting yoghurt mini meal, with no added sugar. Jogolino contains fruit and yoghurt and is rich on calcium.
The Buzzadors also...
PAF-Bingo

paf

During this campaign, the Buzzadors got to try bingo online on PAF.se as well as inviting five friends. On PAF.se the Buzzadors could do more than just play bingo, they could also chat with one another. PAF is a Swedish legal gaming operater who is assigned by club...

Dermoscent

dermoscent

The Buzzadors tried Dermoscent on their cat/dog. Dermoscent makes the animal's fur and skin nicer. The buzzador found suitable situations when they met their dog/cat-owning friends and told them about Dermoscent and the results. For instance during...

ProViva Female

provivafemale

Female Buzzadors got the chance to try  Pro Viva Female – a fruit drink which improves iron intake 50%. The Buzzadors found convenient situations when they met their female friends and offered them a cold Pro Viva Female. The drink has a composition...

Hälsans Kök-Vegetable pastry

smordeg

The Buzzadors received a package home containing three different flavours of Vegetable pastry as well as a leaflet with reciepts and were to make meals and invite friends, family and colleagues over to taste the results.


Rexona

rexonagirl

The Buzzadors received the deodorant Rexona girl, an aerosol deodorant. With Rexona you gain an antiperspirant effect as well as a scent that lasts. The Buzzadors were to buzze and give out the deodorants after school gymnastics, in school or at home...

Wrigley Extra Pastilles

wirgley

During the campaign, the Buzzadors received home a package with various flavours of Wrigley Extra Pastilles. The Buzzador was to try the flavours that were especially selected for the Swedish market and then buzz it with their friends and offer them Pastilles...

Werther's original

werthers_sm

Werther´s is available in different varieties and during the campaign the Buzzadors got to try new sugarfree Werther's Original. The Buzzadors received a package home with a certain number of bags of Werther's which they were to offer to their friends...

Gevalia 1853
There are no translations available.

gevalia

Under kampanjen fick Buzzadorerna och deras vänner prova Gevalia 1853 - ett vardagskaffe av högre kvalitet med en intensiv arom. Ett smakrikt kaffe sammansatt av fina undertoner.

Bavaria Blu
Bavaria

Picknick with cheese tasting

Under the brand Bavaria blu, the traditional cheese dairy Bergader Privatkäserei offers blue cheese from the beautiful...

Kronfågel
kronfogelgrill
Swedish Buzzadors received BBQ food from Kronfågel and got to invite their friends over for dinner. The Buzzadors received the food in a cold transport box and were to have a BBQ with their friends so that everybody could see and...
Malaco Truly
Malaco Truly
The Buzzadors and their friends tested the candy Malaco Truly which contains 30% less sugar, has natural colourings and contains real fruit juices. The sweets contain 3-6 % real fruit juice of amongst others cherry, apple, grape...
Philips Juicer
Philips Juicer

At times it can be hard to consume the recommended 5-a-day dose of fruit and vegetables.  With the Philips Juicer, it's easy to enjoy all the goodness from fruit and vegetables by freshly squeezing juice at home.  Apple...

Modifast Ready to drink & LCD

ready_to_drink
The campaign was aimed at female Buzzadors who wished to control their weight or loose weight by meal substitutes. Buzzadors tried Modifast Ready to Drink (coffee flavour) as well as Modifast LCD (Low Calorie Diet), a powder that you mix with...

Neutrogena Visibly Clear Oil free
neutrogenaoilfree
The Buzzadors tried Neutrogena Visibly Clear Oil free facial wash and make-up remover and was then to communicate the message of the two products to friends/class mates etc. The products are developed to prevent the build-up of spots and...
Drikki

drikki

Buzzadors with kids 6-8 month of age tested Drikki, a product from Nestlé. The Buzzadors were buzzing with other parents, at the playgrounds, and amongst friends. Drikki is a ready to drink, milk-based mini meal especially made for small tummies. Ur is like...

Citi Travel Pass
travelpass

During the campaign for Citi Travel Pass, the Buzzadors got to try the card and then evaluate it. Citi Travel Pass is not only a payment and creditcard. It even transforms all your purchases into travels, as every seventh SEK spent gives you a bonus...

Center Dark

centerdarkThe Buzzadors received a package home with Center DARK - an exclusive chocolate containing 70% cocoa and dark chocolate-toffee-filling. The Buzzador was to try the product then offer the chocolate to friends and tell them about why Center DARK is so different...

Marabou X

maraboux

The Buzzadors received home a package of Marabou X - the biscuit chocolate that doesn't crumble. Marabou X is a tasty biscuit product presented in seven small pieces packed in a practical format. The Buzzadors also received tasters to share out to friends...

Löfberg's Finest

lofbergsfinaste

During the campaign, the Buzzadors invited their friends for a cup of coffee of Löfbergäs FInest - an exclusive series of coffee from all corners of the world! The Buzzadors also received a World Map to supplement the buzzing while tasting...

Hälsans Kök

halsanskokThe Buzzadors invited friends and family over for a BBQ and the food was on Hälsans kök. The Buzzadors received to their homes a package with three types of various vegetarian food. Hälsans Kök consist of a large assortment of twelve different products...

Dove go Fresh

dovegofresh

Prior to the campaign, the Buzzadors got to choose the scent in the Dove go Fresh series that they wanted to test. They received deodorants and a shower cream. The Buzzadors tried the deodorant and the shower cream and shared out a number of deodorants...

Wrigley Extra Cool Pro

pro_cool

The Buzzadors received home a package of Extra Cool Pro - strong soothing lozengers filled with menthol. The lozenger is made with a new technology, a liquid core of menthol that has a soothing effect on the throat.

 


Fanta B’good
Fanta B'good

Fanta with vitamins and fibre

Buzzadors in Finland tried the new Fanta B’good in flavours Berry Delight and Fruity Vita-Kick. They...
Kobbs tea

kobbs_te
In this campaign we targeted Buzzadors who drank tea several times per day. The Buzzadors were to invite their friends home for tea and to taste the four different flavours or to bring to their colleagues for a taste as well as discussing Purina Pussi cat food

purinawebsidebild
Cat-owning Buzzadors got the chance to let their cats try the new Purina Pussi - juicy pieces marinated and in jelly. Purina Pussi is packaged into one-portion bags which provides your cat with a fresh, complete and tasty meal.


Whiskas cat food in single portions
whiskasfinland
Cat-owning Buzzadors got the chance to let their cats try the new and tasty recipe of cat food from Whiskas. The food was available in single portions and the Buzzador even received testers to share out to their cat-owning friends.

Frozn

frozn

Buzzadors in Finland got to test different flavours of Frozn - the new generation's chewing gum, developed especially for young and social people. Frozn gives an instantly fresh breath.


Nestlé Porridge
Nestlé Gröt


Buzzadors with children got the chance to try ready to eat porridge from Nestlé. The porridge is available in the...
Lätta containing active bacterial culture

latta

The Buzzadors tried Lätta containing active bacterial culture for a week to observe if the new margarine had any effects on them. After this week they filled up the fridges at their work place for three weeks and let their colleagues try Lätta to see if they...

Uncle Ben's

Uncle Ben's
Norwegian Buzzadors were given the opportunity to invite their friends for supper and Uncle Ben's footed the bill!  The idea behind this campaign was that Buzzadors could try preparing and then taste Uncle Ben's Boil-in-bag...

Pepsodent

Pepsodent

Finnish and Swedish Buzzadors have tested the new toothpaste Pepsodent White Now. It is the first toothpaste to make teeth whiter from the first brush. It creates an optical effect which makes...

Knorr Vie
Knorr Vie
Swedish and Finnish Buzzadors with children and their friends have been testing new Knoww Vie Kids. Knorr Vie Kids works as a mini meal for children 6 - 12 years of age. It contains atleast 200 gr. fruits and vegetables. The product is...