Do you want reach with the highest possible level of quality and credibility?

Send us a request and we’ll tell you all about Everyday Authentic Influencers.





Everyday Authentic Influencers

Buzzador is the largest player in Europe when it comes to Influencer Marketing using everyday authentic consumers as a channel with nearly 70.000 connected accounts giving a total verified reach of almost 30 million. Over a period of ten years we have developed a scalable method with measurable results.

find-ring
manage-ring
amplify-ring
measure-ring

Find

We create campaigns using Europe’s
largest network of Everyday Authentic Influencers in the Nordic market. Nowhere else but here you can reach as many influencers!

Manage

You have guaranteed reach, as our
influencers are linked to us via their Facebook and Instagram accounts. Our customers like the fact that we can create fast and widespread reach.

Amplify

We have unique partnerships with
Prisjakt and BazaarVoice in the Nordic countries. You will have reviews on the right platforms to catch the attention of online consumers.

Measure

Our data flows are measurable in real time thanks to our own advanced IT systems and links to Instagram, Facebook, Prisjakt, BazaarVoice and other sites.

Vocabulary

Everyday Authentic influencer = a member to our network. Always nonpaid and always
share their true honest opinion about products they try.

A micro influencer = generally considered to be a person that has 1000-10.000 followers
in their social network. Can be unpaid and paid.

A Buzzador Micro influencer = a Buzzador member that has +1000 verified followers on
social media giving us their digital footprint for us to measure their activities and reach
during a campaign.
Our Buzzadors Micro Influencers are never paid and always share their true honest
opinion when they buzz about a product in their social channels.


Some of our customers

Our buzzadors

Working with the Nordic region’s largest
network of local natural talent

Our phenomenal everyday authentic influencers share
their stories about your products. They share
personal pictures and reviews on their own
networks. Completely transparent and often
with a creative touch. Collectively we are
the largest influencer network in Europe
of everyday authentic consumers.

+400000

Buzzadors in the
Nordic region.

400

Average number of followers

streck

70000+

Verified social media accounts
(Facebook, Instagram & Twitter)

30 million

total reach*

* Reach from connected accounts measuring Instagram, Facebook and Twitter

Your options

Unpaid opinions from ordinary people with the highest credibility

Paid opinions from celebrities with scripted content

Credibility is crucial when you opt for Influencer Marketing

“More than eight out of ten say that they completely or partially trust recommendations from friends and family. However, credibility is not limited to just the innermost circle of friends. Two out of three say that they trust online reviews.”

Source: Nielsen Global Trust in Advertising, 2015

“8+ product reviews makes businesses see significant gains in natural search traffic (SEO)”

Source: BazaarVoice Conversation Index, Volume 8

“ The future of Influencer Marketing is more about the influencer’s audience than about the
influencer themselves!”

Source: Pär Thunström, Chairman and Founder Buzzador

Real consumers equal trust!

Recommendations from people I know

Product reviews online

Ads in magazines

Ads in daily papers

TV ads

Banners

Sponsored content in Social Medias

Search engine ads

diagram


Question:
To what extent do you trust the following forms of advertising?

Answer: Trust completely / Trust somewhat.

Source: BuzzadorINDEX 2016, Sweden/Norway/Denmark/Finland, 29,780 respondents

Partners

Convert using reviews
from consumers who have
actually tested the product

54% of online shoppers read online reviews before purchasing. The corresponding figure for those shopping in physical stores is 39%, according to BazaarVoice. Our collaboration with Schibsted’s Prisjakt and BazaarVoice in the Nordic countries gives you premium position in posting reviews at the right places and on search engines.

The products

Everyday Authentic Influencers at work

STAMP OF RECOMMENDATION

stamp
facebook-advertising

FACEBOOK ADVERTISING BOOST

Our campaign types

BUZZ

buzz

Let the consumers become your media channel!
Get buzz about your product on Instagram,
Facebook, Snapchat, Twitter and Youtube from
peoples’ private social media accounts. Most
suitable for FMCG. Your gain credible content
and measurable, organic reach. Follow the
campaign activity on your unique campaign site.

BUZZADOR
MICRO INFLUENCERS

BMI

Spring 2017 we launch a new way to carry
out campaigns with our valuable Buzzador
Micro Influencers. Now you can create a
longer relationship with micro influencers
with followers in your specific target group.
We have micro influencers that have accounts
with specific interests (crafts, interior, fashion
etc etc.) as well as special niche accounts such
as a cat with nearly 3000 followers (!).
Now you can connect micro influencers with
the highest engagement rate, high credibility
(they are still not being paid for carry out your
brands mission), over a longer period of time.
Call for more information!

RATING&REVIEW

rating&review

Get rating & reviews at Prisjakt, Pricerunner and
on Buzzador.com.
If you are connected to Bazaarvoice we can also
set up a connection to that. Except for rating &
reviews you also get buzz in chosen social media
channels.
Ratings & Review campaigns are primarily for more
expensive products where rating & reviews are
important to increase sales.
Our unique partnership with Prisjakt in Sweden,
Norway and Finland, and with Bazaarvoice (global
market leader for online reviews) guarantees
reviews where online shoppers want them.
BAZAARVOICE.COM

LEAD GENERATOR

lead

We do many campaigns generating leads and
members different sites. Examples of clients
are Storytel, Yoogaia, Hallon, Hygglo, Nextory,
Swiss Clinic and many more. Call for more
information/quote.

#Buzzador

We work with dedicated Instagrammers. You will find almost 85,000 posts under our official hashtag. This is far more than any of our competitors. Want to get an overall picture of the huge scale of Buzzador? Check out #buzzador on Instagram.

Get in touch with us!

My name is Susanne Rooker and I’m the CEO & Head of Sales at Buzzador.
Send me an e-mail and I will contact you.
Looking forward to tell you more about our exciting Everyday Authentic Influencers!