What can Buzzador give you?

Social media buzz

Ratings & Reviews

Micro Influencer

11 0175

Posts under #buzzador on Instagram

2 087

Number of Campaigns

92%

Trust recommendations from someone they know (BuzzadorINDEX 2016, SE/NO/DK/FI, 29780 respondents)

106%

Conversion lift for brands and retailser who make consumer generated content available to shoppers (www.bazaarvoice.com/press/bazaarvoice-introduces-shopper-experience-index-2018/)

26%

Increase in number of Buzzador campaigns between 2016 and 2017

Authentic vs. paid

Authentic opinions from ordinary people with the highest credibility.
Paid opinions from celebrities with scripted content.

Find us here!

+3 million members

present in 17 countries across Europe

Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Hungary, Italy,Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom

The campaign process

1. Invite

Information and invitation about campaign to database in relevant country. Unique campaign URL with collected content. Facebook advertising boost

2. Select

Screening of target group. Distribution of products

3. Buzz/Review

Buzzadors share their product experience on own social media accounts and blogs. Posts of Rating & Reviews. Campaign #

4. Result

User generated content (UGC). Stamp of recommendation. Campaign reach report. Market research (optional). Measurable KPI:s

Buzzador

Stamp of recommendation

Every campaign we do generate organic reach through the social media accounts of our members. Except from that, each member must answer a question if they would recommend the product they have tested at the end of the campaign period. This gives you a Stamp of Recommendation. This score can be used for unlimited time to display your campaign result in trade material, digital banners and other media activities.

How do our customers use the stamps?

In their own social media channels.

Printed on packages or ads.

In digital ads, commercials etc.

Frequently asked questions

What is Buzzador?

Buzzador work with non-paid, 100% authentic everyday people creating social media buzz and rating & reviews for products and services across Europe.

Are the members being paid to participate in a campaign?

Buzzador has never paid anyone to participate in a campaign. Everyone that is a member of Buzzador and join a campaign do this on a voluntary basis.

Why do people buzz without getting paid?

Our members join campaigns because they think it is fun to test and evaluate new product. This creates genuine authentic content instead of getting social media posts by people that have been paid to buzz.

What products and services can be activated by Buzzador?

Buzzador do campaigns within FMCG to expensive durable goods as well as digital services.

What is organic reach?

Organic reach is reach generated by regular people without them getting paid to do something. For example when someone makes a post on Instagram, the organic reach is the number of followers that person has

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#buzzador

We work with dedicated Instagrammers. You will find over 100,000 posts under our official hashtag. This is far more than any of our competitors. Want to get an overall picture of the huge scale of Buzzador? Check out #buzzador on Instagram

We are Buzzador!

If you have any questions you are more than welcome to give us a call or send a mail. We are excited to hear from you!

CEO

Susanne Rooker
CEO & Head of Sales
+46709326016
LinkedIn

The sales team

Celeste Fierro
Key Account Manager
+46737228588
LinkedIn

Teodora Cioran
Head of Influencers
+46732400206
LinkedIn

The operations team

Daniel Olausson
Chief Operating Officer
+46702588011

Victoria Brander
Digital Campaign Manager
Send us a request and we’ll tell you all about Everyday Authentic Influencers!