Trust recommendations from someone they know (BuzzadorINDEX 2016, SE/NO/DK/FI, 29780 respondents)
Conversion lift for brands and retailser who make consumer generated content available to shoppers (www.bazaarvoice.com/press/bazaarvoice-introduces-shopper-experience-index-2018/)
Increase in number of Buzzador campaigns between 2016 and 2017
Information and invitation about campaign to database in relevant country. Unique campaign URL with collected content. Facebook advertising boost
Screening of target group. Distribution of products
Buzzadors share their product experience on own social media accounts and blogs. Posts of Rating & Reviews. Campaign #
User generated content (UGC). Stamp of recommendation. Campaign reach report. Market research (optional). Measurable KPI:s
Every campaign we do generate organic reach through the social media accounts of our members. Except from that, each member must answer a question if they would recommend the product they have tested at the end of the campaign period. This gives you a Stamp of Recommendation. This score can be used for unlimited time to display your campaign result in trade material, digital banners and other media activities.
In their own social media channels.
Printed on packages or ads.
In digital ads, commercials etc.
Buzzador work with non-paid, 100% authentic everyday people creating social media buzz and rating & reviews for products and services across Europe.
Buzzador has never paid anyone to participate in a campaign. Everyone that is a member of Buzzador and join a campaign do this on a voluntary basis.
Our members join campaigns because they think it is fun to test and evaluate new product. This creates genuine authentic content instead of getting social media posts by people that have been paid to buzz.
Buzzador do campaigns within FMCG to expensive durable goods as well as digital services.
Organic reach is reach generated by regular people without them getting paid to do something. For example when someone makes a post on Instagram, the organic reach is the number of followers that person has
We work with dedicated Instagrammers. You will find almost 100,000 posts under our official hashtag. This is far more than any of our competitors. Want to get an overall picture of the huge scale of Buzzador? Check out #buzzador on Instagram
If you have any questions you are more than welcome to give us a call or send a mail. We are excited to hear from you!
Chief Operating Officer
Digital Campaign Manager
Digital Campaign Manager