Everyday authentic consumers are your most credible influencers
Would you rather put your product in the hands of one professional influencer, or in the hands of several ordinary, authentic consumers who have an influence to their friends and family in their everyday lives? The reach is largely identical. But there’s no doubt which option gives you most credibility.
Would you rather put your product in the hands of one professional influencer, or in the hands of several ordinary, authentic consumers who have an influence to their friends and family in their everyday lives? The reach is largely identical. But there’s no doubt which option gives you most credibility
Let the consumers become your media channel! Get buzz about your product on Instagram,Facebook, Snapchat, Twitter and Youtube from peoples’ private social media accounts. Your gain credible content and measurable, organic reach. Follow the campaign activity on your unique campaign site.
Ratings & Reviews
Ratings & Reviews
The reasons why a product should have rating & reviews are many. If you work with more expensive products, rating & reviews are a natural decision point for purchase. A product with one negative review, sell more than a product with no reviews at all. Except for higher sales, having reviews on your site improves SEO. Google loves fresh content generated from unique IP-addresses which is exactly what rating & reviews are. Our unique partnership with Bazaarvoice (global market leader for online reviews) guarantees reviews where online shoppers want them. If you want more about the impact rating & reviews have on sales, please contact us and we send you more information.
Buzzador Micro Influencer is member in our network that has +1000 followers on their Instagram account. We have thousands of micro influencers that have accounts with specific interests (cooking, tech, beauty etc.). You can connect micro influencers with the highest engagement rate, high credibility with followers in your specific target group, over a longer period of time. And they are still not being paid for carry out your brand’s mission. Our micro influencers carry out their tasks because they think is fun, not because they are getting paid for it!
Social media buzz
Let the consumers become your media channel! Get buzz about your product on Instagram, Facebook, Snapchat, Twitter and Youtube from peoples’ private social media accounts. Your gain credible content and measurable, organic reach. Follow the campaign activity on your unique campaign site.
Posts under #buzzador
Number of Campaigns
Trust recommendations from someone they know (BuzzadorINDEX 2016, SE/NO/DK/FI, 29780 respondents)
Increase in number of Buzzador campaigns between 2016 and 2017
Authentic vs. paid
Authentic opinions from ordinary people with the highest credibility.
Paid opinions from celebrities with scripted content.
Find us here!
+3 million members
present in 17 countries across Europe
Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Hungary, Italy,Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom
The campaign process
Information and invitation about campaign to database in relevant country. Unique campaign URL with collected content. Facebook advertising boost
Screening of target group. Distribution of products
Buzzadors share their product experience on own social media accounts and blogs. Posts of Rating & Reviews. Campaign #
User generated content (UGC). Stamp of recommendation. Campaign reach report. Market research (optional). Measurable KPI:s
Stamp of recommendation
Every campaign we do generate organic reach through the social media accounts of our members. Except from that, each member must answer a question if they would recommend the product they have tested at the end of the campaign period. This gives you a Stamp of Recommendation. This score can be used for unlimited time to display your campaign result in trade material, digital banners and other media activities.
How do our customers use the stamps?
In their own social media channels.
Printed on packages or ads.
In digital ads, commercials etc.
Frequently asked questions
What is Buzzador?
Buzzador work with non-paid, 100% authentic everyday people creating social media buzz and rating & reviews for products and services across Europe.
Are the members being paid to participate in a campaign?
Buzzador has never paid anyone to participate in a campaign. Everyone that is a member of Buzzador and join a campaign do this on a voluntary basis.
Why do people buzz without getting paid?
Our members join campaigns because they think it is fun to test and evaluate new product. This creates genuine authentic content instead of getting social media posts by people that have been paid to buzz.
What products and services can be activated by Buzzador?
Buzzador do campaigns within FMCG to expensive durable goods as well as digital services.
What is organic reach?
Organic reach is reach generated by regular people without them getting paid to do something. For example when someone makes a post on Instagram, the organic reach is the number of followers that person has
Due to changes in Instagram's API, feeds can no longer filter out posts based on the user who posted them. Try using a different moderation system for this feed.
We work with dedicated Instagrammers. You will find over 100,000 posts under our official hashtag. This is far more than any of our competitors. Want to get an overall picture of the huge scale of Buzzador? Check out #buzzador on Instagram