Do you want reach with the highest possible level of quality and credibility?

Send us a request and we’ll tell you all about Everyday Authentic Influencers.

Why Buzzador?

Buzzador is the leading network of everyday authentic influencers in Europe. If you want to create presence in chosen social media channels (instagram, facebook, snapchat, youtube – it’s your choice!) Buzzador is your natural partner. Except for that we can have your products tested with the objective of gathering authentic rating & reviews. The combination of these activities creates great brand awareness in the most credible environment as well as improved SEO and fantastic user generated content. To add extra reach, you can add a number of micro influencers to your campaign to penetrate the target group from an extra angle.



We create campaigns using Europe’s
largest network of Everyday Authentic Influencers in the Nordic market. Nowhere else but here you can reach as many influencers!


You have guaranteed reach, as our
influencers are linked to us via their Facebook and Instagram accounts. Our customers like the fact that we can create fast and widespread reach.


We have unique partnerships with
Prisjakt and BazaarVoice in the Nordic countries. You will have reviews on the right platforms to catch the attention of online consumers.


Our data flows are measurable in real time thanks to our own advanced IT systems and links to Instagram, Facebook, Prisjakt, BazaarVoice and other sites.


Everyday Authentic influencer = a member to our network. Always nonpaid and always
share their true honest opinion about products they try.

A micro influencer = generally considered to be a person that has 1000-10.000 followers
in their social network. Can be unpaid and paid.

A Buzzador Micro influencer = a Buzzador member that has +1000 verified followers on
social media giving us their digital footprint for us to measure their activities and reach
during a campaign.
Our Buzzadors Micro Influencers are never paid and always share their true honest
opinion when they buzz about a product in their social channels.


Some of our customers

Our buzzadors

Working with the Nordic region’s largest
network of local natural talent

Our phenomenal everyday authentic influencers share
their stories about your products. They share
personal pictures and reviews on their own
networks. Completely transparent and often
with a creative touch. Collectively we are
the largest influencer network in Europe
of everyday authentic consumers.


Buzzadors in the
Nordic region.


Average number of followers



Verified social media accounts
(Facebook, Instagram & Twitter)

30 million

total reach*

* Reach from connected accounts measuring Instagram, Facebook and Twitter

Your options

Unpaid opinions from ordinary people with the highest credibility

Paid opinions from celebrities with scripted content

Credibility is crucial when you opt for Influencer Marketing

“More than eight out of ten say that they completely or partially trust recommendations from friends and family. However, credibility is not limited to just the innermost circle of friends. Two out of three say that they trust online reviews.”

Source: Nielsen Global Trust in Advertising, 2015

“8+ product reviews makes businesses see significant gains in natural search traffic (SEO)”

Source: BazaarVoice Conversation Index, Volume 8

“ The future of Influencer Marketing is more about the influencer’s audience than about the
influencer themselves!”

Source: Pär Thunström, Chairman and Founder Buzzador

Real consumers equal trust!

Recommendations from people I know

Product reviews online

Ads in magazines

Ads in daily papers

TV ads


Sponsored content in Social Medias

Search engine ads


To what extent do you trust the following forms of advertising?

Answer: Trust completely / Trust somewhat.

Source: BuzzadorINDEX 2016, Sweden/Norway/Denmark/Finland, 29,780 respondents


Convert using reviews
from consumers who have
actually tested the product

54% of online shoppers read online reviews before purchasing. The corresponding figure for those shopping in physical stores is 39%, according to BazaarVoice. Our collaboration with Schibsted’s Prisjakt and BazaarVoice in the Nordic countries gives you premium position in posting reviews at the right places and on search engines.

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The products

Everyday Authentic Influencers at work






Our campaign types



Let the consumers become your media channel!
Get buzz about your product on Instagram,
Facebook, Snapchat, Twitter and Youtube from
peoples’ private social media accounts. Most
suitable for FMCG. Your gain credible content
and measurable, organic reach. Follow the
campaign activity on your unique campaign site.



A Buzzador Micro Influencer is member in our network that has +1000 followers on their Instagram account. We have more than 2000 micro influencers that have accounts with specific interests (cooking, tech, fashion etc.). You can connect micro influencers with the highest engagement rate, high credibility with followers in your specific target group, over a longer period of time. And they are still not being paid for carry out your brand’s mission. Our micro influencers carry out their tasks because they think is fun, not because they are getting paid for it!



Get rating & reviews at Prisjakt, Pricerunner and
If you are connected to Bazaarvoice we can also
set up a connection to that. Except for rating &
reviews you also get buzz in chosen social media
Ratings & Review campaigns are primarily for more
expensive products where rating & reviews are
important to increase sales.
Our unique partnership with Prisjakt in Sweden,
Norway and Finland, and with Bazaarvoice (global
market leader for online reviews) guarantees
reviews where online shoppers want them.



We do many campaigns generating leads and
members different sites. Examples of clients
are Storytel, Yoogaia, Hallon, Hygglo, Nextory,
Swiss Clinic and many more. Call for more


We work with dedicated Instagrammers. You will find almost 100,000 posts under our official hashtag. This is far more than any of our competitors. Want to get an overall picture of the huge scale of Buzzador? Check out #buzzador on Instagram.

Get in touch with us!

My name is Susanne Rooker and I’m the CEO & Head of Sales at Buzzador.
Send me an e-mail and I will contact you.
Looking forward to tell you more about our exciting Everyday Authentic Influencers!