Remington straight & curl

Campaign Type

event

Country

Sweden

TARGET GROUP

Women 20–45 yo with more than 1000 followers on instagram with
interests in beauty, fashion, hair and styling

Campaign Period

May–June 2019

TASK

Make two instagram posts, one instagram story and upload a competition for followers to win a Straight & Curl Confidence

Result

19

participants

111k

followers

119

social media posts

11,2k

likes

2,7k

comments

5,45%

engagement rate

128,8k

total impressions