Remington straight & curl
Campaign Type
event
Country
Sweden
TARGET GROUP
Women 20–45 yo with more than 1000 followers on instagram with
interests in beauty, fashion, hair and styling
Campaign Period
May–June 2019
TASK
Make two instagram posts, one instagram story and upload a competition for followers to win a Straight & Curl Confidence
Result
19
participants
111k
followers
119
social media posts
11,2k
likes
2,7k
comments
5,45%
engagement rate
128,8k
total impressions















