Philips Hue Gaming

Campaign Type

Micro Influencers

Country

Sweden, Norway, Denmark, Finland

TARGET GROUP

Gamers and streamers with more than 1000 followers

Campaign Period

May–June 2019

TASK

Experience Hue lights and make at least two uploads when using them (on Twitch/Youtube/Instagram) and write at least one honest review in a selected location

Result

3654

signed up

50

participants

90

social media posts

30

ratings & reviews

543 909

organic reach

295 250

campaign communication

839 159

total reach