Philips Hue Gaming
Campaign Type
Micro Influencers
Country
Sweden, Norway, Denmark, Finland
TARGET GROUP
Gamers and streamers with more than 1000 followers
Campaign Period
May–June 2019
TASK
Experience Hue lights and make at least two uploads when using them (on Twitch/Youtube/Instagram) and write at least one honest review in a selected location

Result
3654
signed up
50
participants
90
social media posts
30
ratings & reviews
543 909
organic reach
295 250
campaign communication
839 159
total reach











