About Buzzador

Buzzador Ltd was founded in 2005 by Pär Thunström. The company works with Word of Mouth Marketing. Buzzador’s most important asset are our 250 000 members, the Buzzadors, who shares their honest opinions and perceptions about products and services to their friends, both physically and online through blogs and social networks.

Since the start Buzzador has carried out over 500 campaigns in the Nordic countries.

Does it cost money to be a Buzzador?
No, it costs nothing to register to be a Buzzador, to apply to campaigns or receive Buzzador campaign parcels. No shipping or expedition fees are added.  Being a Buzzador is voluntary and based upon that you think it is fun and exciting to test new products and services.

Some campaigns might, instead of a traditional Buzzador campaign, be an offer to purchase products and services to a much lower price, simply because the product or service is too expensive to be in a campaign without payment.

Campaigns

When will I receive my first campaign?
That depends on which customers we have at that moment and how well your profile matches the target group for the current campaigns. If you do get a campaign invitation it's not for certain that you will be selected for that particular campaign: sometimes, for example, theres an extra question to specify the target group further, everything to make it as good a match as possible. For some campaigns we also get so many replies that everyone that has accepted the invitation simply can’t all be in the final selection. 

What we can promise though, is that we constantly work hard to link up new customers and increase the number of campaigns, so that more people get the opportunity to become a Buzzador.

I have received an offer about a campaign I don’t feel suit me. What do I do?

You choose yourself if you want to apply to a campaign or not. You wont get blocked from future campaigns if you decline a campaign invitation. However, the Buzzador campaigns can be a nice opportunity for you to discover a good product or service that you otherwise might not choose!

How do I buzz?

All campaigns have a campaign idea. The campaign idea is described in the folder and comes together with your Buzzador parcel, and is where you find all the information you need to know to buzz well and answer questions from your friends. In web based campaigns you find the information under your pages when you are logged in.

How do I buzz offline, eye to eye?

Often it is about a some kind of buzz activity or buzz situation connected to the product or service. When you buzz you talk about the product or service and its properties and your honest opinions.

Also let your friends try the product or service so that they can form their own opinion, then discuss together on the basis of the questions you find in the back of the campaign folder.  Don’t forget to mention that you are a Buzzador and what that means!

How do I buzz on my blog?


Tell about the product or service with both factual information and your own perceptions. It is important to keep a dialog and that your friends and blog visitors get to try the product or service themselves.

For example you can organise a competition if there are physical products as a price. If it is a digital campaign you can hand out try-yourself-links or similar. Don’t forget to mention that you are a Buzzador and what that means!

How do I buzz on Facebook?

On Facebook you can inform about a campaign by, for example, posting on your wall that you at the moment are testing a certain product and what you think about it. You can also announce that you have free samples to hand out, upload pictures of you and your friends trying a new cooking product or talk about how white your teeth have got after using a new toothpaste for a few days.

By telling about the product or service, both with factual and own perceptions, you create a discussion with your friends – in the same way as if you were talking face to face. Don’t forget to mention that you are a Buzzador and what that means!

You can also ask other Buzzadors on tips on how to buzz a certain campaign on Facebook via our fanpage.

How do I buzz on Twitter?

On Twitter you can make a tweet and talk about the product or service, both with factual information and your own perceptions. You can for example tweet from a dinner party where you and your friends test a new cooking product, from the massage table in a spa or at home from the own bath tub. 

Don’t forget to use the hashtag #buzzador when you write a tweet. The hashtags help categorise the content and is a kind of label that connects your tweet to others that also tweet about the same thing. If you click on a hashtag somewhere in a message, all the tweets will be shown from that category. Don’t forget to mention that you are a Buzzador and what that means! 

Flash reports and buzz pictures?

After each buzz occasion we want you to send in a flash report. You do this when you are logged into your Buzzador account. A flash report is a short statement of how the buzz went. For example; I buzzed in my mummy group today where all the kids got to try a product each. Most of them thought this or that and one of them didn’t really like it. 

What happens to the buzz pictures I upload?


A buzz picture is a photo from the actual buzz occasion, and will be used only to show Buzzador’s customers on how the campaigns progress. The pictures wont in any way be published without your explicit consent.

In most campaigns the buzz photos are not compulsory (if they are compulsory, you as a Buzzador will find this out in the initial invitation), but both ourselves and our customers are really happy if you send them in. In many campaigns there are also photo competitions. You upload the buzz pictures in the flash reports.

Didn’t find the answer to your question on this page? You are more then welcome to contact the Buzzador support on support.se@buzzador.com with your questions. We hope to give you an answer within 24 hours.