There was an article today in the Swedish Newspaper Svenska Dagbladet regarding Facebook. The present development is said to become a nightmare for Swedish and Nordic media groups. It is also said that it's a huge difference between advertising on Facebook and become a part of what people really like.

Read the full articles (in Swedish): http://www.svd.se/naringsliv/facebook-en-riktig-guldgruva-for-reklam_6410782.svd